Back in the 1980’s, I was co-coordinator for the Nuclear Weapon’s Freeze Campaign in Michigan, a statewide ballot proposal. I had the opportunity to meet with a local businessman who had made his fortune through mass mailings using specific techniques. He taught me those methods for fundraising for the campaign. Throughout the years, I would […]
Read MoreI love this saying! Most of us are familiar with the phrase, “the devil is in the details.” What I didn’t know is that originally the phrase was “God is in the details,” or so I found out from Rob Eager’s post this week. Rob states, “According to the Random House Dictionary of Popular Proverbs […]
Read MoreAdvertising is the price of being boring, Rob Eager of Wildfire Marketing posted last week. If you are not boring you get all kinds of free word of mouth advertising. The rest of us have to pay dearly for such advertising. We are fascinated by people who live exciting lives, using and abusing drugs, living […]
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